There’s something you need to know about your audience. Just like you, they don’t want to be sold to as “consumers” — They want to be understood and they want to be inspired.
Just a decade or two ago, you could simply pay for air time and people would rush out to buy whatever you were selling. Since then, it’s gotten very noisy out there with everyone yelling about why you need to buy their new thing. It’s estimated that we’re advertised to up to 5,000 times per day. With all that noise, people have trained themselves to tune out traditional advertising. They’re ignoring banner ads and they’re skipping commercials. So, how do you get through to people? The answer — You have to play a different game.
We exist to help brands reach their audience by helping you fight through the noise. We don’t do it by creating more ad pollution that will just be ignored, we do it by creating content your audience WANTS to watch.
Our value goes beyond just making animations and videos. The truth is that the same kind of video might work great for one company and fail for another. There’s 4 parts of our process that we have in place to make sure every piece of content or campaign performs at its highest level for each and every brand we work for. Each one of these processes is an area where we learn more about your company and audience to make better creative decisions.
We dive deep into your data to find what’s working and what’s not with your audience to make sure we’re not just making guesses.
We take the time to understand your company, your goals and your audience to be able to find opportunities that can help grow your business.
Emotion is the result of a great story. When you make people feel something about your product, you help them understand your brand, you help them remember your product and most importantly, you gain their trust.
The real fun happens at motion. we’re constantly looking at the strategy and data to make decisions for how things should look, feel and move.
We’ll help you find the areas of your business that can be most affected for the better by using different types of video.
We’re able to show all angles of a story or product by creating models, applying materials and animating in 3d space.
We take designs, type or illustrations and then give them movement to create loads of visual interest.
This could also be called discovery. We experiment with how to best create every video project to make people FEEL something.
Visuals can grab people’s attention, but great writing is what’s going to make them remember your brand or product.
For those times where we need to show real-life stuff, we shoot/edit video as well as create stop motion animations.